Information We Collect
We only collect information about you if we have a reason to do so — for example, to provide our Services, to communicate with you, or to make our Services better. We collect this information from two sources: if and when you provide information to us, and automatically through operating our Services.
Information You Provide to Us
It’s probably no surprise that we collect information that you provide to us directly. Here are some examples:
Basic appointment information: We ask for basic information from you in order to schedule appointments.
Payment and contact information: If you buy something from us, we’ll collect information to process those payments, contact you, and ship you your purchased goods. We also keep a record of the purchases you’ve made.
Wedding photos, “I Said Yes” photos, and wedding information: You might provide us with information about your wedding and wedding dress shopping experience (this may include information about you, your wedding dress, your wedding details, or any pictures you provide).
Communications with us: You may also provide us with information when you communicate with our team or sign up for a newsletter. When you communicate with us via form, email, phone, or otherwise, we store a copy of our communications (including any call recordings as permitted by applicable law).
Job applicant information: If you apply for a job with us — awesome! You may provide us with information like your name, contact information, resume or CV, and work authorization verification as part of the application process.
Information We Collect Automatically
We also collect some information automatically:
Log information: Like most online service providers, we collect information that web browsers, mobile devices, and servers typically make available, including the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information. We collect log information when you use our Services.
Usage information: We collect information about your usage of our Services. For example, we collect information about what happens when you use our Services (e.g., page views, form submissions) along with information about your device (e.g., phone, tablet, desktop). We use this information to, for example, provide our Services to you, get insights on how people use our Services so we can make our Services better, and understand and make predictions about our users.
Location information: We may determine the approximate location of your device from your IP address. We collect and use this information to, for example, calculate how many people visit our Services from certain geographic regions.
Information from cookies & other technologies: A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Pixel tags (also called web beacons) are small blocks of code placed on websites and emails. The White Flower Bridal Boutique uses cookies and other technologies like pixel tags to help us identify and track visitors, usage, and access preferences for our Services, as well as track and understand advertising campaign effectiveness.
How and Why We Use Information
Purposes for Using Information
We use information about you for the purposes listed below:
To provide our Services. For example, to schedule appointments, provide customer service, and process payments and orders.
To ensure quality and improve our Services. For example, by monitoring and analyzing how users interact with our Services so we can create new features that we think our users will enjoy and that will improve their shopping experience.
To market our Services and measure, gauge, and improve the effectiveness of our marketing. For example, by advertising our Services, analyzing the results of our marketing campaigns, and understanding and forecasting market trends.
To fix problems with our Services. For example, by monitoring, debugging, repairing, and preventing issues.
To customize the user experience. For example, to personalize your experience by serving you relevant notifications and advertisements for our Services and recommending products.
To communicate with you. For example, by emailing you to ask for your feedback, share tips for getting the most out of our products, or keep you up to date on The White Flower Bridal Boutique; contacting you to verify your payment; or calling you to share offers and promotions that we think will be of interest to you. If you don’t want to hear from us, you can opt out of marketing communications at any time.
To recruit and hire new team members. For example, by evaluating job applicants and communicating with them.
Legal Bases for Collecting and Using Information
A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that: (1) The use is necessary in order to fulfill our commitments to you under the applicable terms of service or other agreements with you; or (2) The use is necessary for compliance with a legal obligation; or (3) The use is necessary in order to protect your vital interests or those of another person; or (4) We have a legitimate interest in using your information — for example, to provide and update our Services; to improve our Services so that we can offer you an even better experience; to safeguard our Services; to communicate with you; to measure, gauge, and improve the effectiveness of our advertising; to monitor and prevent any problems with our Services; and to personalize your experience; or (5) You have given us your consent.
Sharing Information
How We Share Information
We share information about you in limited circumstances, and with appropriate safeguards on your privacy.
Subsidiaries and independent contractors: We may disclose information about you to our independent contractors who need the information to help us provide our Services or process the information on our behalf. We require our independent contractors to follow this Privacy Policy for any personal information that we share with them.
Third-party vendors: We may share information about you with third-party vendors who need the information in order to provide their services to us, or to provide their services to you. This includes vendors that help us provide our Services to you (like payment providers that process your credit and debit card information, fraud prevention services that allow us to analyze fraudulent payment transactions, cloud storage services, postal and email delivery services that help us stay in touch with you, customer chat and email support services that help us communicate with you); those that assist us with our marketing efforts (e.g., by providing tools for identifying a specific marketing target group or improving our marketing campaigns, and by placing ads to market our services); those that help us understand and enhance our Services; those that make tools to help us run our operations (like programs that help us with task management, scheduling, word processing, email and other communications, and collaboration among our team); other third-party tools that help us manage operations. We require vendors to agree to privacy commitments in order to share information with them.
Legal and regulatory requirements: We may disclose information about you in response to a subpoena, court order, or other governmental request.
To protect rights, property, and others: We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of The White Flower Bridal Boutique, third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury, we may disclose information related to the emergency without delay.
Business transfers: In connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company, or in the unlikely event that The White Flower Bridal Boutique goes out of business or enters bankruptcy, user information would likely be one of the assets that is transferred or acquired by a third party. If any of these events were to happen, this Privacy Policy would continue to apply to your information and the party receiving your information may continue to use your information, but only consistent with this Privacy Policy.
With your consent: We may share and disclose information with your consent or at your direction.
Aggregated or de-identified information: We may share information that has been aggregated or de-identified, so that it can no longer reasonably be used to identify you. For instance, we may publish aggregate statistics about the use of our Services, or share a hashed version of your email address to facilitate customized ad campaigns on other platforms.
We have a long-standing policy that we do not sell our users' data. We aren't a data broker, we don't sell your personal information to data brokers, and we don't sell your information to other companies that want to spam you with marketing emails.
Information Shared Publicly
Information that you choose to make public is — you guessed it — disclosed publicly. That means information like your reviews, shared “I Said Yes” photos, shared wedding photos, and other content that you make public on your website are all available to others — and we hope they get a lot of views!
How Long We Keep Information
We generally discard information about you when it’s no longer needed for the purposes for which we collect and use it — described in the section above on How and Why We Use Information — and we’re not legally required to keep it.
Security
While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so.
Choices
You have several choices available when it comes to information about you:
Limit the information that you provide: If you use our Services you can choose not to provide certain details about you or your wedding. Please keep in mind that if you do not provide some information, certain use our Services may not be possible.
Opt out of marketing communications: You may opt out of receiving promotional communications from us. Just follow the instructions in those communications or let us know. If you opt out of promotional communications, we may still send you other communications, like those about your purchases.
Set your browser to reject cookies: You can usually choose to set your browser to remove or reject browser cookies before using our website, with the drawback that certain features may not function properly without the aid of cookies.
Your Rights
If you are located in certain parts of the world, including California and countries that fall under the scope of the European General Data Protection Regulation (aka the “GDPR”), you may have certain rights regarding your personal information, like the right to request access to or deletion of your data.
European General Data Protection Regulation (GDPR)
If you are located in a country that falls under the scope of the GDPR, data protection laws give you certain rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:
Request access to your personal data;
Request correction or deletion of your personal data;
Object to our use and processing of your personal data;
Request that we limit our use and processing of your personal data; and
Request portability of your personal data.
You also have the right to make a complaint to a government supervisory authority.
California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act (“CCPA”) requires us to provide California residents with some additional information about the categories of personal information we collect and share, where we get that personal information, and how and why we use it. The CCPA also requires us to provide a list of the “categories” of personal information we collect, as that term is defined in the law, so, here it is. In the last 12 months, we collected the following categories of personal information from California residents, depending on the Services used:
Identifiers (like your name, contact information, and device and online identifiers);
Commercial information (your billing information and purchase history, for example);
Characteristics protected by law (for example, you might provide your gender);
Internet or other electronic network activity information (such as your usage of our Services);
Geolocation data (such as your location based on your IP address);
Audio, electronic, visual or similar information (such as your wedding pictures, if you provided them);
Professional or employment-related information (for example, information you provide in a job application); and
Inferences we make (such as your account status).
You can find more information about what we collect and sources of that information in the Information We Collect section above. We collect personal information for the business and commercial purposes described in the How and Why We Use Information section. And we share this information with the categories of third parties described in the Sharing Information section. If you are a California resident, you have additional rights under the CCPA, subject to any exemptions provided by the law, including the right to:
Request to know the categories of personal information we collect, the categories of business or commercial purpose for collecting and using it, the categories of sources from which the information came, the categories of third parties we share it with, and the specific pieces of information we collect about you;
Request deletion of personal information we collect or maintain;
Opt out of any sale of personal information; and
Not receive discriminatory treatment for exercising your rights under the CCPA.
Contacting Us About These Rights
If you’d like to contact us about one of the other rights, scroll down to “How to Reach Us” to find out how to reach us. When you contact us about one of your rights under this section, we’ll need to verify that you are the right person before we disclose or delete anything. For example, if you are a customer, we will need you to contact us from the email address associated with your account. You can also designate an authorized agent to make a request on your behalf by giving us written authorization. We may still require you to verify your identity with us.
How to Reach Us
If you have a question about this Privacy Policy, please contact us through our email. This is the fastest ways to get a response to your inquiry, but you can also contact us by telephone at 619-501-1700.
Other Things You Should Know
Privacy Policy Changes
Although most changes are likely to be minor, The White Flower Bridal Boutique may change its Privacy Policy from time to time. We encourages visitors to frequently check this page for any changes to our Privacy Policy. Your further use of the Services after a change to our Privacy Policy will be subject to the updated policy.