San Diego's Top Rated Bridal Shop

Most of our made-to-order wedding dresses range from $2,800 to $7,000. Our off-the-rack sample wedding dresses range from about $1,700 to $3,500 and are usually a street size 6/8, with a small selection of street size 18 dresses.

Yes. We are by appointment only so that we can give each bride a wonderful and focused experience. Nothing to worry about though, our online booking system makes it easy!

Yes, standard bridal styling appointments are $30, premium appointments are $150, and VIP appointments are $500. The appointment fees are non-refundable if you cancel your appointment, for any reason, within 48 hours of the schedule appointment time.

$30 of your appointment fee may be applied as a credit toward a same-day dress purchase. If you're visiting for a 2nd or 3rd time, please note that previously paid appointment fees will not be applied as credits toward your dress purchase. Only the fee paid for the final appointment may be applied if you purchase the same day as the appointment.

Our standard bridal appointments can accommodate up to 4 guests per bride, and our premium appointments can host up to 5 guests. To bring up to 6 guests, brides may select our VIP appointment.

We kindly advise that you do not bring children to your appointment unless they will be well-supervised by another adult.

Standard and premium bridal styling appointments last up to 90 minutes. VIP appointments are up to 2 hours. This provides plenty of time to try on a dozen beautiful dresses, say yes to your dress, and celebrate with confetti and photos in front of our beautiful flower wall.

You can - please note if you cancel within 48 hours of the appointment, your $30 standard appointment fee, $150 premium appointment fee, or $500 VIP appointment fee will not be refunded, regardless of the reason for cancellation. "No shows" or parties more than 20 minutes late (who will be considered a “no show”) will not receive a refund for the fee.

As is industry standard, alterations are not included in the price of our wedding dresses. Each bride requires a unique set of alterations for her gown and the costs vary depending on the amount of work needed to perfectly tailor the gown to her frame. Our standard alterations are usually between $1,400 to $2,000.

Yes! You don't have to go anywhere else. We have an incredible team of seamstresses who have experience with minor to extensive wedding dress alterations. We work hand-in-hand with them to create a seamless experience from start to finish. We also offer steaming services to ensure your dress looks picture perfect on the wedding day! Please budget $1,400 to $2,000 for wedding dress alterations.

For all appointment types we provide still, sparkling, and flavored water options for our guests. Premium appointments include premium refreshments, and VIP appointments include an array of snacks and premium refreshments. If you’d like to bring other beverages or foods, you may, though we ask that you not bring dark colored drinks or messy foods that could stain our dresses.

To provide enough time for your gown to arrive from the designer and have it altered, we recommend purchasing your dress at least 8 months before the wedding. Rush options are available for many wedding dresses, but they come with a fee. If your wedding is less than 8 months away, give us a call and we can discuss alternative options such as rush pricing and timelines for made-to-order dresses, as well as off-the-rack sample dresses.

In the bridal world, we order dresses based on our designers' size charts. Wedding dresses tend to run smaller than street size clothing. For example, a bridal size 10 is roughly equivalent to a street size 6/8 and a bridal size 20 is about a street size 16/18.  

The majority of our off the rack sample dresses (our discounted sample section) are a bridal size 10, which is a street size 6-8. These gowns can be altered to fit brides who are a size 4 and sometimes a size 10. Our made to order gowns work differently such that they are ordered brand new based on the bride’s size (we can accommodate street sizes 00-18 for our made to order gowns).

There is metered parking in front of the store on Hawthorn Street.

While we do not sell bridesmaid dresses, but we do sell little white dresses for bridal occasions.