Frequently Asked Questions

Have Questions? We have Answers!

Here are some of the most frequently asked questions by our brides and their guests.

What is the price range of your wedding dresses?

Most of our made-to-order wedding dresses range from $2,800 to $7,000. Our off-the-rack sample wedding dresses range from about $1,700 to $3,500 and are usually a street size 6/8, with a small selection of street size 12-18 dresses.

Do I need an appointment? 

Yes. We are by appointment only so that we can give each bride a wonderful and focused experience. Nothing to worry about though, our online booking system makes it easy!

Is there a fee for the appointment?

Yes, standard bridal styling appointments are $30, premium bridal appointments are $150, and VIP bridal appointments are $500. The fee is non-refundable if you cancel your appointment for any reason within 48 hours of the appointment.

$30 of the appointment fee may be applied as a credit toward a same-day dress purchase. If you're visiting for a 2nd or 3rd time, please note that previously paid appointment fees will not be applied as credits toward your dress purchase. Only the fee paid for the final appointment may be applied if you purchase the same day as the appointment.

How many people can I bring to my appointment?

All appointments at The White Flower take place in private suites. We offer a variety of appointment types to serve parties of different sizes.

Standard Bridal Appointments can accommodate the bride and up to 4 guests.

Premium Bridal Appointments can accommodate the bride and up to 5 guests.

VIP Bridal Appointments can serve the bride and up to 6 guests.

We kindly advise that you do not bring children to your appointment unless they will be well-supervised by another adult.

How long does an appointment last?

Our standard and premium bridal styling appointments last up to 90 minutes. VIP appointments are up to 2 hours. This provides time to try on plenty of beautiful dresses, say yes to your dress, and celebrate with confetti and photos in front of our beautiful flower wall.

Can I cancel my appointment?

Yes. Please note if you cancel within 48 hours of the appointment, your $30 standard appointment fee, $150 premium appointment fee, or $500 VIP appointment fee will not be refunded, regardless of the reason for cancellation. "No shows" or parties more than 20 minutes late (who will be considered a “no show”) will not receive a refund for the fee.

Are alterations included in the price of my dress?

As is industry standard, alterations are not included in the price of our wedding dresses. Each bride requires a unique set of alterations for her gown and the costs vary depending on the amount of work needed to perfectly tailor the gown to her frame. Our standard alterations are usually between $1,400 to $2,000.

Do you have "in-house" alterations?

Yes! You don't have to go anywhere else. We have an incredible team of seamstresses who have experience with minor to extensive wedding dress alterations. We work hand-in-hand with them to create a seamless experience from start to finish. We also offer steaming services to ensure your dress looks picture perfect on the wedding day! Please budget $1,400 to $2,000 for wedding dress alterations.

What should I wear to my appointment?

We recommend wearing skin-toned underwear to avoid the possibility of having it show through the dresses. You may wear a strapless bra during your appointment, although most brides choose to go braless while trying on the gowns.

All of our private bridal suites have a pedestal you can stand on, so heels are not needed.

Can I bring food and drink?

We provide still, sparkling, and flavored water options for all our appointments. Premium appointments include premium refreshments, and VIP appointments include premium refreshments and an array of snacks. You may bring other beverages or foods, but we ask that you not bring dark colored drinks or messy foods that could stain our dresses.

How far in advance should I order my dress?

To provide enough time for your gown to arrive from the designer and have it altered, we recommend purchasing your dress at least 8 months before the wedding. Rush options are available for many wedding dresses, but they come with a fee. If your wedding is less than 8 months away, give us a call and we can discuss alternative options such as rush pricing and timelines for made-to-order dresses, as well as off-the-rack sample dresses.

What is "Bridal Size"?

In the bridal world, we order dresses based on our designers' size charts. Wedding dresses tend to run smaller than street size clothing. For example, a bridal size 10 is roughly equivalent to a street size 6/8 and a bridal size 20 is about a street size 16/18.  

What sizes are your off the rack sample dresses?

The majority of our off the rack sample dresses (our discounted sample section) are a bridal size 10, which is a street size 6-8. These gowns can be altered to fit brides who are a size 4 and sometimes a size 10. We have a smaller selection of mid-size and plus-size sample dresses.

Our made to order gowns work differently such that they are ordered brand new based on the bride’s size (we can accommodate street sizes 00-18 for our made to order gowns).

Do you sell bridesmaid dresses?

While we do not sell bridesmaid dresses, but we do sell little white dresses for bridal occasions.

Where should I park?

There is metered parking in front of the store on Hawthorn Street.