Innovative. Contemporary. Beautiful.
Finding your wedding gown will be a relaxing, enjoyable, and personalized experience. In our intimate Boutiques, we provide you, your family, and your friends with an atmosphere that honors the uniqueness and importance of this occasion. In our time together, we listen and guide you to your vision of the perfect gown that will enhance your personal beauty and radiance.
We also know that many brides in San Diego have friends and family worldwide who may want to be involved in this exciting process. The White Flower is the first to offer WIFI so the bride can have anyone with her, no matter how far away they might be. Gown shopping is an experience to be shared with the people closest to the bride, and our commitment to superior and cutting-edge service makes this possible.
The White Flower is located at the luxurious Park Laurel building across from beautiful and world famous Balboa Park. We are surrounded by extraordinary dining venues and are just blocks away from the Historic Gaslamp Corridor with chic shops, hotels and restaurants.
Your bridal appointment is approximately 1.5 hours long and as much as we love brides who are early, please show up at your designated appointment time, not before as we cannot accommodate you before your scheduled appointment. If you are early, please enjoy Starbucks, Cucina Urbana or Mr. A's while you wait. We cannot accomidate walk ins so please make an appointment.
Our Collections are crafted with the finest quality silks, French laces, rare Italian laces and Swarovski crystals while the fit and construction are superiorly styled. You and the Consultant will work with the Designers to ensure that your gown is perfect for your wedding day. The gowns are priced from $1500-$6000 and many styles can be customized to your personal vision. Your own experienced Bridal Consultant will carefully guide you through the collections and assist you in finding the perfect gown for your wedding.